Public Relations, by definition …
The Public Relations Society of America, the association for PR professionals, just completed almost a year of research and four months of stakeholder engagement to create a modern definition of public...
View Article15 Tips for Effective Employee Communications
Management guru Patrick Lencioni, in his book “The Three Big Questions for a Frantic Family,” pointed out that many of us spend a lot of time and energy developing strategic plans for our businesses,...
View ArticleGreat Clients Keep Our Firm No. 1
Behan Communications Inc. again has been ranked the Number 1 PR firm in the Capital Region in Capital District’s Business Review’s 2011 survey based on annual billings. No one in our firm will tell you...
View ArticleMobilize Your Marketing
Have you incorporated mobile marketing to your marketing mix? Chances are, you should. Here’s why: The Numbers Don’t Lie Like it or not, mobile phones are a huge part of everyday life. How many people...
View ArticleAn Infographic is Worth a Thousand Words, If Not More
Earlier this month, Behan Communications entered the world of infographics to support an industry group with a compelling — but complicated — story. Infographics are a hot trend, and with good reason....
View ArticleCitibank Left the Gate Open With Commercial
North American TV airwaves are blasted with an estimated 60 billion hours of advertising each year, three-quarters of which employ music in some manner. The reasoning is fairly simple: We remember...
View ArticleWhat to Do and What Not to Do with #Hashtags
Those of you who use Twitter no doubt have seen a hashtag, the letters that follow the # sign and are, according to Twitter, “used to mark keywords or topics in a Tweet. It was created organically by...
View ArticleSummer School is in Session for Behan Interns
Jennifer Gibson Will Schanz Things always a get a bit livelier around the office this time of year, and for good reason: The interns have arrived. Each year, we bring in two interns who are studying...
View ArticleHow “Brave” are your ideas?
As a mom of two young children, I would be remiss if I didn’t bring them to the opening weekend of Pixar’s latest film, “Brave.” The film’s star is Merida, a feisty and adventurous archer, who...
View Article7 Ways to Better Organize Your Social Media Efforts
More than likely, those of you reading this are at the forefront of your company’s social media efforts. No matter how much of an “expert” you might consider yourself, social media management can be a...
View ArticleNFL, Refs Jeopardize a Super Brand
Any business that banks an $8 billion yearly profit clearly knows what it’s doing, but I wonder if the National Football League, which opens its 2012-13 regular season Wednesday night, isn’t taking its...
View ArticleA Lesson in Organizational Change – Coming Soon to Your Local Arena
Want to learn about change management? Skip the lecture in your Organizational Development class and go see DreamWorks’ How to Train Your Dragon — preferably the “Live Spectacular” version. The arena...
View ArticleMark Westcott Joins Behan Communications Inc.
We’re pleased to announce that former Congressional campaign director and marketing executive Mark Westcott is joining our firm as a senior strategic adviser to our clients. Mark served as Campaign...
View ArticleSummer a Time of Learning & Growth for Behan Interns
Summer school is in session for the Behan Communications intern class of 2013, and already they’re demonstrating the skills that attracted us to them. Courtney Carpenter (right), who just completed her...
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